On this day …….. 6th of July 1973
A new American drink came rolling off the production line at a Wangaratta factory in Victoria. The product was called “Yoo Hoo” flavoured milk sold in bottles. It was going to be the success story of the century, and Wangaratta was going to be leading the charge to meet the projected demand. Alas, Australian consumers gave it the thumbs down, and within 12 months Wangaratta was saying Hooroo to Yoo Hoo.